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How to enable allowlisting for a UGC video

Varun Bansal avatar
Written by Varun Bansal
Updated over 2 weeks ago

You're almost done! Your brand partner has approved your video, and now it's time to upload it in a way that allows them to boost it as a paid ad using your handle—without you posting it publicly.

Follow the steps below to complete your deliverable and unlock payment.

Instructions for Instagram

Step 1: Open the Meta Ads Permissions Page

Head over to Meta Creator Permissions. You must be logged into the Instagram account that the ad will run from.

Step 2: Approve the Brand

  • Click “+ Add Partner”

  • Type in the brand’s Facebook Business Manager name or ID. If you don't have this, ask your 1stCollab representative to send it to you.

  • Click Next and approve.

Step 3: Upload the Video as an Ad Code

  • Click Create Partnership Ad Code

  • Upload the approved video

  • Set the caption. (Be sure it's the one approved by the brand).

  • Leave the visibility setting as “Only Advertisers”

  • Click Create Code

Step 4: Send the Code to the Brand

  • Copy the Ad Code that gets generated

  • Submit it on your partnership page for approval.

  • You're done! Next, your brand partner will confirm everything looks good and that the ad code works for them, and will release payment.

Instructions for TikTok

Step 1: Publish your video.

  • Publish the approved video.

Step 2: Enable advertising.

  • Go to your profile, and find the video.

  • Tap the three dots (...) on your approved video.

  • Toggle ON “Allow advertiser to use this video”

Step 3: Make the video private

  • Then immediately set visibility to “Only me” after enabling ad authorization. TikTok will still allow the brand to use the post for Spark Ads.

Step 4: Send the Code to the Brand

  • Go to Profile > Settings > Creator Tools > Ad Settings

  • Copy the Video Code

  • Submit it on your partnership page for approval along with a link to your private video.

  • You're done! Next, your brand partner will confirm everything looks good and that the ad code works for them, and will release payment.

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