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This is a paid sponsorship - why is the creative brief asking me to not make it sound like an ad or use #ad?
This is a paid sponsorship - why is the creative brief asking me to not make it sound like an ad or use #ad?

Learn more about what the brand means when they ask for your content to not sound like an ad.

Michael Villanueva avatar
Written by Michael Villanueva
Updated over a week ago

Our creative briefs help guide you in making sure your content doesn't sound like a cheesy commercial and encourages you to get as creative as you want!

You're absolutely welcome to let your viewers know that this is a paid sponsorship as long as you follow the brand's creative requests.

All in all, the brand just wants to make sure your video feels as organic as possible and we have the full confidence that you will - you know your viewers best!

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